Fabien Rousselot
Senior Product/UX Designer
CASE STUDIES
UX Success Stories with Measurable Impact
FEATURED WORK
Auction Mobility is a startup I co-founded and dedicated 10 years of my career to.
PORTFOLIO
A selection of projects completed over the years.
ABOUT ME
You are here because I am the product
I create user-focused experiences that balance functionality with aesthetics, shaping products that are intuitive, efficient, and meaningful.
I design across devices and contexts, ensuring products adapt seamlessly while maintaining a cohesive and engaging identity.
I uncover insights through interviews, testing, and observation, grounding design decisions in real user behavior and feedback.
I bring ideas to life with interactive prototypes that allow for rapid iteration, validation, and stronger team collaboration.
I design with inclusivity in mind, ensuring products are accessible to people of different abilities and contexts.
I go beyond usability by shaping the narrative and visual language of products, making them not only functional but also memorable and engaging.
I build design systems that give teams a shared language and reusable, component-based foundations. More than UI elements, they reduce design debt, speed up delivery, and align teams around how digital products are built.
With years of experience in building tools for auction houses and marketplaces, I understand the complexity of two-sided platforms and how to design for both sides effectively.
Figma (expert), Sketch, Adobe Creative Suite, Framer
Miro, Figjam, Jira, Confluence, Zeplin
Lovable, Cursor, Loom, Zeplin
Genway, Maze, UserTesting
French (Native), English (bilingual), Spanish (functional).
With over a decade in design, I’ve worked across startups, SaaS platforms, and global teams. This range has given me the ability to approach challenges from multiple perspectives—balancing usability, business goals, and long-term scalability.
I believe strong products come from trust and transparency. I bring openness to my work, offering candid feedback and valuing it in return. My approach helps foster collaborative environments where ideas can be challenged and improved together.
From shifting business priorities to evolving technologies, I adapt quickly without losing focus. My international background and varied career path have taught me how to embrace change while staying grounded in the essentials of good design.
I don’t just design interfaces—I connect the dots between product vision, user needs, and technical constraints. This strategic lens allows me to propose solutions that not only solve immediate problems but also support long-term growth.
I actively integrate AI tools into my design process, using them for research, ideation, content generation, and iteration. Rather than replacing creativity, I see AI as a partner that accelerates workflows and opens new possibilities for exploration.
I thrive in distributed environments, having collaborated with teams across time zones for much of my career. Clear communication, structured documentation, and proactive alignment are at the core of how I keep remote work productive and human.
PROFILE
What I studied and where I worked.
- Maintenance and expansion of the Design System, monitoring adoption across teams, ensuring consistency and efficiency in design workflows.
- Bidding flow optimization, leveraging A/B testing to improve conversion rates and enhance the user experience with a more e-commerce-like approach.
- Streamlined shipping workflows, collaborating with cross-functional teams to reduce friction in the checkout process.
- Co-founded and led UX/UI design for a SaaS platform using Sketch then Figma, modernizing traditional auctions for mobile and desktop, driving a 40% increase in online engagement and transactions.
- Collaborated with product management and engineering to develop a cohesive product suite, improving usability and streamlining workflows for 400+ auction houses and millions of bidders worldwide.
- Standardized client onboarding through pre-built website solutions, enhancing brand consistency and increasing client acquisition and retention.
- Partnered with leadership on business strategy, aligning design decisions with product roadmaps to optimize conversion rates and expand market reach.
- Implemented a scalable design system, reducing development cycles by 30% and aligning design with business strategy to support revenue growth.
- Sole designer shaping Quickable’s multi-platform experience, crafting streamlined interfaces that simplified online selling for first-time and experienced sellers alike.
- Developed a full suite of custom assets and UI patterns, enabling faster feature deployment and ensuring a consistent, accessible experience across iOS, Android, and web.
- Designed user interfaces for video games played by millions worldwide.
- Contributed to Frima Studio’s rapid growth, recognized as one of Canada’s fastest-growing companies in 2009.
Short Bio
Designer by Trade, Traveler at Heart
Born in France to nomadic parents, I spent my childhood moving every three years, living between the West African coast and the French Caribbean. This ever-changing environment shaped me into an adaptable and curious human with a deep appreciation for cultural diversity. Constantly adjusting to new surroundings taught me to approach challenges with empathy, creativity, and an openness to collaboration—qualities that continue to define my work today.
Established in the States since 2010, my adventurous spirit still fuels my creativity. Whether solving complex design challenges or capturing the world through photography, I find inspiration in both extraordinary moments and the quiet beauty of daily life. With a passion for storytelling and a love for discovery, I strive to craft designs that resonate deeply, inspire curiosity, and leave a meaningful impact.