SOME CONTEXT
Auction Mobility is a leading platform in the auction technology industry that I created in 2012 with a couple friends. After a successful deployment of our first generation of digital products, it was time to prepare the launch of the next generation based on all the accumulated knowledge.
My task as the lead UX/UI designer was to create a modern, versatile interface that not only incorporated a design system to streamline deployment but also made it easier to customize the product to reflect each auction house’s unique branding and needs, while improving the responsive design across devices.
MISSION
My goal was to redesign the Auction Mobility product to be more adaptable and customizable for different auction houses. This involved creating a robust design system that allowed for seamless integration of different brands’ color schemes, logos, and identities.
Additionally, I aimed to improve the management of responsive states, ensuring that the product performed consistently and looked polished on mobile, tablet, and desktop devices. The challenge was to create a scalable system that maintained design consistency while also offering the flexibility needed by clients.
DEVELOPING A DESIGN SYSTEM
I started by building a comprehensive design system that served as the backbone of the new product. The design system included reusable components, offered typography variations, and spacing guidelines, ensuring uniformity across the platform. By establishing a standard set of components, we could ensure that all designs were consistent, but also customizable for individual clients.
RESPONSIVE STATE MANAGEMENT
I paid particular attention to improving the management of responsive states. I ensured that every element in the design system was optimized for mobile, tablet, and desktop views. By introducing adaptive design principles, I enabled the platform to adjust fluidly across devices, ensuring that users experienced a seamless interface, regardless of the device they were using.
In order to accommodate all type of businesses and users, I proposed to introduced variations on some key screens, for example the item details screen. We would offer different layout when it comes to the way the photos are displayed and how you navigate them.




CUSTOMIZABLE BRANDING INTEGRATION
To give auction houses the ability to tailor the platform to their brand, I implemented customizable color schemes and branding options. The design system was flexible enough to allow clients to easily apply their color palettes and logos, ensuring a branded experience that felt personal to each auction house without compromising the user interface’s integrity.
COLLABORATIVE DEVELOPMENT PROCESS
I worked closely with the development team to ensure that the design system was implemented efficiently. I provided detailed guidelines and component libraries to make the handoff smoother and to facilitate faster, more accurate development cycles. Regular feedback sessions allowed for continuous iteration and refinement of the product.
A great effort was assigned to the color allocation in the design system, allowing us to offer a deeper branding experience and sense of uniqueness for our white-labelled products.




One important aspect of our products that needed some clean up were the bid states. An effort was made to simplify them make them consistent throughout the different platforms (phone, tablet & web).

All designs were elaborated with the largest and smallest devices always in mind, leaving no room for surprises on web, mobile and also responsive web.

VERSATILITY & CUSTOMIZATION
The product became much more adaptable to different clients. Auction houses could now integrate their unique branding effortlessly, leading to a 25% increase in customer satisfaction, as clients were able to reflect their identity more accurately within the platform.
DESIGN EFFICIENCY
The introduction of the design system led to a 20% reduction in development time, as developers could now work with standardized components, resulting in faster iterations and a more scalable product.
IMPROVED CONSISTENCY
By refining the management of responsive states, the new platform performed seamlessly on all screen sizes. This resulted in a 30% decrease in user complaints about mobile usability, making the product more reliable and user-friendly across devices.
BRAND DIFFERENTIATION
The ability to customize the interface with their own colors and branding gave auction houses a stronger sense of ownership over the product, leading to a 15% increase in client retention.