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Fabien Rousselot

Senior Product Designer

Project Review
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Fabien Rousselot

Senior UX/UI Designer

Project Review

HDH Retail

Web
JUN 2016
Balancing Innovation and Familiarity

I pitched a re-design proposal for HDH, the largest wine auction company in the USA. The challenge was to create a new website that combined auctions and retail, while keeping in mind that many of their users were older and accustomed to the old version of the site. I focused on introducing subtle updates that wouldn’t disrupt their existing experience, ensuring that older users could still navigate intuitively.

A Thoughtful, User-Friendly Re-Design
  • Proposed a new website design combining auction and retail features.
  • Carefully integrated new elements without alienating existing, older users./li>
  • Focused on intuitive navigation to ensure ease of use for all users.
  • Client appreciated the concept, but the project didn’t move forward.
Fabien Rousselot
Senior Product Designer
Available for full-time and freelance work

With over 12 years of experience crafting user-centered digital products, I specialize in creating intuitive and visually engaging interfaces across mobile, web, and desktop platforms. My expertise spans the full design process—from user research and wireframing to high-fidelity prototyping and usability testing. I have a strong focus on building and maintaining scalable design systems, ensuring consistency and efficiency across projects.

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