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Fabien Rousselot

Senior Product UX Designer

Fabien Rousselot

Senior Product UX Designer

Machinery Auctioneers Website

Web
Nov 2024
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Machinery Auctioneers is one of the largest heavy equipment auction houses in Canada.

They approached me for a complete redesign of their WordPress site, which had become outdated and difficult to maintain. My goal was to create a modern, functional website that streamlined auction management, showcased featured lots, and made it easier for their team to handle multiple locations and staff. Over three weeks, I collaborated closely with the client, iterating on designs based on their feedback to ensure the final product met their needs.

Beyond design, I also focused on SEO optimization, security enhancements, and site maintainability. Before launch, I made sure to optimize the site for mobile view and provided comprehensive recorded training to ensure their team could confidently manage the site moving forward. The result? A visually refreshed, high-performing website that not only enhances their online presence but also simplifies their operations.

Fabien Rousselot
Senior Product Designer
Available for full-time and freelance work

With over 12 years of experience crafting user-centered digital products, I specialize in creating intuitive and visually engaging interfaces across mobile, web, and desktop platforms. My expertise spans the full design process—from user research and wireframing to high-fidelity prototyping and usability testing. I have a strong focus on building and maintaining scalable design systems, ensuring consistency and efficiency across projects.

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