Context
Their challenges included:
- Outdated look and poor mobile performance
- Difficulty maintaining the platform
- Complex auction management across multiple locations and staff
My approach
My goal was to create a modern, high-performing website that streamlined operations and improved the customer experience. Over three weeks, I worked closely with the client, iterating on design concepts based on their feedback. I restructured the site architecture to highlight featured lots and simplify navigation, while also strengthening the foundation with SEO optimization, security enhancements, and a maintainable content system.
Implementation
To support long-term success, I optimized the site for mobile responsiveness, enhanced speed and security, and documented best practices for their team. I also created recorded training sessions, ensuring staff could confidently manage auctions, content, and updates without relying on external help.
The outcome
The redesign gave Machinery Auctioneers a modern platform that not only looked better but also worked harder for both customers and staff. It strengthened their digital presence while making daily operations more efficient.
- Boosted customer trust and engagement with a clean, modern design
- Improved mobile usability and overall site performance
- Streamlined internal workflows with clear documentation and training
- Increased online visibility through SEO and speed enhancements
