Balancing Innovation and Familiarity
I pitched a re-design proposal for HDH, the largest wine auction company in the USA. The challenge was to create a new website that combined auctions and retail, while keeping in mind that many of their users were older and accustomed to the old version of the site. I focused on introducing subtle updates that wouldn’t disrupt their existing experience, ensuring that older users could still navigate intuitively.
A Thoughtful, User-Friendly Re-Design
- Proposed a new website design combining auction and retail features.
- Carefully integrated new elements without alienating existing, older users./li>
- Focused on intuitive navigation to ensure ease of use for all users.
- Client appreciated the concept, but the project didn’t move forward.
