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Fabien Rousselot

Senior Product/UX Designer

Fabien Rousselot

Senior Product/UX Designer

Ember & Sage Website

Mobile, Web
Aug 2025
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A fast, end-to-end website build for a new catering business—completed in just a few days using a streamlined workflow from brand direction to live Framer site.

Context
Ember & Sage is a new catering company in Oregon

They were aiming to stand out with a warm, modern, and elevated brand identity. With no existing digital presence, they needed a website that could quickly communicate their story, showcase their culinary style, and support early business momentum. The challenge was to create something polished and trustworthy without the long timelines typical of full-scale branding projects.

Tasks
  • Brand Foundation – Establish keywords, tone, and a cohesive visual direction supported by a moodboard.
  • Site Structure – Create a sitemap, generate initial Relume wireframes, and refine them in Figma for clarity.
  • High-Fidelity Design – Develop polished, responsive layouts using a lightweight design system for consistency.
  • Framer Site – Recreate the experience in Framer, matching Figma styles and ensuring smooth responsiveness.
72h
Creation Time

The urgency and combination of smart tools allowed for a rapid turn-around for the intitial version.

Relume Site Map

Using Relume to validate the site map drastically sped up the high-fidelity design creation in Figma.

Figma to Framer

Validated final designs were brought to Framer and the initial version of the site was live in no time.

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Fabien Rousselot

Senior UX/Product Designer

With 12+ years of experience designing user-centered digital products, I create intuitive and engaging interfaces across mobile, web, and desktop. My work spans the full design process—from research to prototyping—with a strong focus on scalable design systems that ensure consistency and efficiency.

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