Balancing Functionality with Elegance
In June 2015, I designed a custom app for Wright, a high-end UK-based auction house. The challenge was to adapt our existing template designs to match the client’s luxurious aesthetic while maintaining the core functionalities of the platform. The client had high expectations for design details, requiring multiple iterations until every element was pixel-perfect. I focused on preserving the elegance of the brand while ensuring a smooth, intuitive user experience.
Update: This client has stopped working with Auction Mobility, the app is no longer available on the iTunes Store (nov. 2019)
Functionality and Design for Luxury
- Customized existing templates to fit the high-end aesthetic of Wright Auction House.
- Worked closely with the client to refine design details and ensure pixel-perfect execution.
- Maintained core platform functionality while adapting design to meet client expectations.
- Created a refined, elegant user interface that matched the luxury branding.
- Iterated multiple times to ensure every detail was flawless and on-brand.
