Problem
Over time, we noticed that some auction houses wanted a more integrated way to use our bidding technology. Our initial approach was a branded hosted platform, where bidders were redirected to our system with a custom-matched header and footer, ensuring a seamless transition. While this worked for many, some clients were hesitant to have users leave their site, even if the branding remained intact. To address this, we developed a Bid Widget, an embeddable component that allowed auction houses to integrate our bidding technology directly into their website, maintaining brand consistency while leveraging the full power of Auction Mobility’s backend.
Hypothesis
By keeping bidders on the auction house’s website, we expected higher client adoption, increased bidder engagement, and faster onboarding, as clients would feel more in control of their brand and user experience.
Solution
- Flexible Integration Options – Clients could now choose between a fully hosted solution or an on-site embedded bidding experience.
- Bid Widget Development – We built an embeddable bid widget that allowed auction houses to integrate our bidding system into their own websites without disrupting the user experience.
- Faster Implementation – The bid widget significantly reduced setup time, as we no longer needed to design a full web experience for each client.
- Seamless User Experience – By keeping bidders on the auction house’s site, we reduced brand disruption and improved user trust.
- Mobile App Integration – Clients could still offer a native mobile app alongside the widget, maintaining Auction Mobility’s key value proposition.
Clients opting for this solution didn’t require a full web build, only the mobile app.
Some auction houses using the embedded widget reported an increase in user engagement compared to the hosted platform.
This alternative helped convinced clients who previously resisted switching platforms due to branding concerns.
