Bridging Auctions & Retail
Auction houses traditionally operate on a live bidding model, but many had a growing need to sell inventory outside of auctions. These “ghost” items—products that didn’t make it to auction or remained unsold—lacked a dedicated sales channel. To address this, we needed to introduce a retail-style app that would seamlessly integrate with our existing auction platform while maintaining a familiar experience for both buyers and sellers.
A Classic Retail Experience
- Designed a white-label retail app to accommodate auction houses expanding into direct sales.
- Created a minimalist UI to highlight product imagery and streamline the browsing experience.
- Developed flexible branding options, allowing customization for different clients.
- Optimized navigation and filtering, making it easy for buyers to explore and purchase items outside of auctions.
